Ek second…
Costs in, listing price out. Unlike most pricing calculators, this one prices returns into the number rather than listing them beside it, because the orders that stay sold are the ones that have to pay for the orders that do not.
Updated October 2026 · checked against supplier.meesho.com
Below ₹224 you are losing money on every order, whatever the dashboard says.
Ignore them and you would list at ₹256. At a 18% failure rate, the orders that stay sold have to carry the ones that do not, and one failure costs you ₹213.
These are three different numbers. Most calculators show markup and call it margin, which makes a product look roughly twice as profitable as it is.
This trips up almost every seller, and almost every calculator encourages it. Take a product costing ₹158 that you list at ₹310 for ₹31.60 profit:
| Number | Works out as | Result |
|---|---|---|
| Markup | profit ÷ your cost | 20% |
| ROI | profit ÷ money you put in | 20% |
| Margin | profit ÷ what the buyer pays | about 10% |
All three are correct and they answer different questions. The problem starts when a tool prints the first one and labels it margin, because a seller then believes the product is twice as profitable as it is, and prices accordingly.
A return is not an occasional accident to be noted separately. At the rates most apparel sellers see, it is a routine cost of doing business, and it lands on the orders that succeed. Ship five, get one back, and the four survivors have to cover both freight legs on the fifth before you have made anything at all.
Priced in from the start, that is a small addition to the listing price. Discovered at the end of the month in a settlement report, it is the reason a busy month made no money.
High enough that the orders which stay sold also pay for the ones that come back. Put in your cost, the profit you want and your return rate, and this works out the listing price that leaves you with that profit on average, not just on a good day.
Because returns are priced in. If one in five parcels comes back and each costs you both freight legs, the four that stay sold have to carry that. A price set as though every order sticks is a price that loses money at any realistic return rate.
Margin is profit as a share of what the buyer pays. Markup is profit as a share of what the product cost you. A ₹20 profit on a ₹100 cost is 20% markup, but if the listing price is ₹310 it is only about 6% margin. Most calculators show the first number and call it the second, which makes products look far more profitable than they are.
Pehle apna poora kharcha jodo: product, packing, shipping. Phir sochho kitne order wapas aate hain, kyunki har return dono taraf ki shipping le jaata hai. Jo bachta hai wahi asli profit hai. Yeh calculator wahi hisaab ulta karke price nikaalta hai.
If you are GST registered, yes. You reclaim the tax you paid on shipping and on stock bought with a proper invoice, and it meaningfully changes your real cost. If you are not registered, leave it off, because you cannot claim it.
The point where the order pays for itself and nothing more. List below it and you lose money on every single sale, no matter how many you make. It is worth knowing before you enter a price war with a competitor.
Upload it and Uncle shows which of the products you are packing right now actually lost money last month, with returns, ads and every fee on its own line.